[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ntenis.cz\/reklama-ktera-dokaze-zacilit-na-potencionalni-zakazniky\/#Article","mainEntityOfPage":"https:\/\/www.ntenis.cz\/reklama-ktera-dokaze-zacilit-na-potencionalni-zakazniky\/","headline":"Reklama, kter\u00e1 dok\u00e1\u017ee zac\u00edlit na potencion\u00e1ln\u00ed z\u00e1kazn\u00edky","name":"Reklama, kter\u00e1 dok\u00e1\u017ee zac\u00edlit na potencion\u00e1ln\u00ed z\u00e1kazn\u00edky","description":"Ka\u017ed\u00e1 za\u010d\u00ednaj\u00edc\u00ed firma se mus\u00ed pot\u00fdkat s celou \u0159adou probl\u00e9m\u016f. Nakonec usp\u011bj\u00ed jen ty nejschopn\u011bj\u0161\u00ed a nejvytrvalej\u0161\u00ed. Asi dv\u011b t\u0159etiny za\u010d\u00ednaj\u00edc\u00edch firem nep\u0159e\u017eije prvn\u00ed rok […]","datePublished":"2021-06-27","dateModified":"2021-06-27","author":{"@type":"Person","@id":"https:\/\/www.ntenis.cz\/author\/#Person","name":"","url":"https:\/\/www.ntenis.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/858bd846075fd5b8b1d4245db80ad7e97c5f6469ebe7a8ed193790395667b9ae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/858bd846075fd5b8b1d4245db80ad7e97c5f6469ebe7a8ed193790395667b9ae?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ntenis.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ntenis.cz\/wp-content\/uploads\/Soci%C3%A1ln%C3%AD%20m%C3%A9dia_xXaNLQ.png","url":"https:\/\/www.ntenis.cz\/wp-content\/uploads\/Soci%C3%A1ln%C3%AD%20m%C3%A9dia_xXaNLQ.png","height":0,"width":0},"url":"https:\/\/www.ntenis.cz\/reklama-ktera-dokaze-zacilit-na-potencionalni-zakazniky\/","about":["N\u00e1kupy"],"wordCount":388,"articleBody":"   Ka\u017ed\u00e1 za\u010d\u00ednaj\u00edc\u00ed firma se mus\u00ed pot\u00fdkat s celou \u0159adou probl\u00e9m\u016f. Nakonec usp\u011bj\u00ed jen ty nejschopn\u011bj\u0161\u00ed a nejvytrvalej\u0161\u00ed. Asi dv\u011b t\u0159etiny za\u010d\u00ednaj\u00edc\u00edch firem nep\u0159e\u017eije prvn\u00ed rok a mnohdy za t\u00edmto faktem stoj\u00ed jeden jedin\u00fd probl\u00e9m \u2013 nedostate\u010dn\u00fd p\u0159\u00edsun z\u00e1kazn\u00edk\u016f. Tento probl\u00e9m se d\u00e1 v\u0161ak velmi snadno vy\u0159e\u0161it pomoc\u00ed dob\u0159e c\u00edlen\u00e9 reklamy. V\u011b\u0159te nebo ne, ale je to pr\u00e1v\u011b reklama, kter\u00e1 dok\u00e1\u017ee v tomto sm\u011bru z\u00e1zraky.   Zat\u00edmco je\u0161t\u011b p\u0159ed n\u011bkolika lety byla hlavn\u00ed platformou televize, dnes se tento p\u0159edra\u017een\u00fd a mnohdy neefektivn\u00ed zp\u016fsob reklamy p\u0159esouv\u00e1 na internet. Webov\u00e9 str\u00e1nky, kter\u00e9 jsou poutav\u00e9 a pravideln\u011b aktualizovan\u00e9 dok\u00e1\u017e\u00ed mnohdy v\u00edce, ne\u017e reklama v hlavn\u00edm vys\u00edlac\u00edm \u010dase. Nesp\u00edme opomenout ale ani soci\u00e1ln\u00ed s\u00edt\u011b, kam v dne\u0161n\u00ed dob\u011b sm\u011b\u0159uje v\u011bt\u0161ina firem sv\u016fj reklamn\u00ed obsah. Marketing \u0159ady firem se dnes zakl\u00e1d\u00e1 pr\u00e1v\u011b na propagac\u00ed sv\u00fdm produkt\u016f d\u00edky soci\u00e1ln\u00edm s\u00edt\u00edm. \u00dasp\u011b\u0161n\u00e9 firmy do marketingu investuj\u00ed miliony a dob\u0159e v\u011bd\u00ed pro\u010d. Jen firma, kter\u00e1 je vid\u011bt, dok\u00e1\u017ee prod\u00e1vat. Soci\u00e1ln\u00ed s\u00edt\u011b jsou dnes pro za\u010d\u00ednaj\u00edc\u00ed firmu skv\u011blou mo\u017enost\u00ed, jak se zviditelnit s minimem finan\u010dn\u00edch prost\u0159edk\u016f. Vlastn\u00ed profil m\u016f\u017ee d\u00edky aktivit\u011b denn\u011b nav\u0161t\u011bvovat stovky nebo dokonce tis\u00edce lid\u00ed. Poj\u010fme se ale pod\u00edvat i na dal\u0161\u00ed mo\u017enost, d\u00edky kter\u00e9 bude za\u010d\u00ednaj\u00edc\u00ed firma zase o krok bl\u00ed\u017ee k \u00fasp\u011bchu. Sly\u0161eli jste u\u017e o PP reklam\u011b? Co je ppc reklama? Jedn\u00e1 se o druh internetov\u00e9 reklamy, kde inzerent plat\u00ed ur\u010dit\u00fd obnos pen\u011bz za kliknut\u00ed a dan\u00fd internetovou reklamu.  Ppc reklama-jak se tvo\u0159\u00ed? Inzerent prim\u00e1rn\u011b neplat\u00ed za zobrazen\u00ed dan\u00e9ho inzer\u00e1tu, ale a\u017e za prokliknut\u00ed samotn\u00e9 reklamy. Tedy plat\u00ed za n\u00e1v\u0161t\u011bvnost webu, na kter\u00fd dan\u00e1 reklama c\u00edl\u00ed. Inzer\u00e1t by proto m\u011bl b\u00fdt opravdu poutav\u00fd, aby dok\u00e1zal zaujmout natolik, aby byl z\u00e1kazn\u00edk ochotn\u00fd pod\u00edvat se na danou webovou str\u00e1nku. Jedn\u00e1 se o velmi efektivn\u00ed a z\u00e1rove\u0148 jednoduch\u00fd zp\u016fsob reklamy.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Reklama, kter\u00e1 dok\u00e1\u017ee zac\u00edlit na potencion\u00e1ln\u00ed z\u00e1kazn\u00edky","item":"https:\/\/www.ntenis.cz\/reklama-ktera-dokaze-zacilit-na-potencionalni-zakazniky\/#breadcrumbitem"}]}]